YouTube has implemented changes to facilitate content creators’ qualification for monetization, simplifying the process. Previously, creators were required to have a minimum of 1,000 subscribers to be eligible for monetization. However, the new criteria now only demand 500 subscribers. This adjustment by YouTube is aimed at reducing the barriers for creators to earn revenue on the platform.
YouTube, as a video content platform, encourages creators to produce videos and offers them a share of the advertising revenue generated on the platform. Eligibility for monetization is determined by a set of requirements, including a combination of subscriber count and cumulative watch hours over a one-year period. With the expanding creator economy and increasing competition from other platforms worldwide, YouTube has recognized the need to lower the threshold for creator monetization.
According to a report from TechCrunch, YouTube is specifically decreasing the requirements for creators to gain access to the YouTube Partner Program (YPP) monetization tools. This move by YouTube demonstrates its commitment to supporting creators and acknowledging the evolving landscape of the creator industry. Now, let’s delve into the details of the new YouTube monetization requirements for creators.
YouTube eases Monetization Criteria via the YouTube Partner Programme:
YouTube, a platform owned by Google, has reportedly implemented changes to facilitate the monetization of content for creators through the YouTube Partner Program. These new requirements are significantly more relaxed compared to the previous standards that have been in place for many years.
According to YouTube’s disclosure, content creators can qualify for the partner program if they meet the following criteria:
- The creator has amassed more than 500 followers.
- They have made at least three public uploads within the last 90 days.
- They have accumulated either 3,000 watch hours or garnered 3 million Shorts views in the past three months.
- The original requirements set by YouTube for monetizing creator content on the platform were notably lower than the current ones. Previously, creators needed a minimum of 1,000 subscribers and either 4,000 watch hours or 10 million Shorts views within the previous three months.
Once a creator meets the eligibility criteria, they can submit an application to join the YouTube Partner Program and gain access to various monetization tools. These tools include Super Thanks, Super Stickers, and Super Chat, along with the option to offer channel memberships or promote their own merchandise through YouTube Shopping. Given that creators actively share short-form content, the revised eligibility requirements may encourage both existing and new creators to upload not just Shorts but also long-form content on the platform.
As per the report, YouTube has introduced these updated eligibility requirements initially in the United States, the United Kingdom, Canada, Taiwan, and South Korea. The plan is to eventually expand these changes to other countries where the YouTube Partner Program (YPP) is available. However, there is currently no information regarding the implementation timeline for the new YPP criteria in Pakistan.