Idemitsu, the No.1 Japanese Company in Global Lubricant Sales, launched its branded lubricant in Pakistan

Idemitsu, a leading Japanese Energy Company is thrilled to announce the highly anticipated launch of Idemitsu Brand Motor Oil (IBMO) in Pakistan.

Idemitsu Lube Pakistan (Private) Limited, an affiliate of Idemitsu Kosan Co., Japan, renowned name in the global energy industry and the Number 1 Japanese Company in Global Lubricant Sales. This launch marks a significant milestone as Idemitsu expands its regional presence and brings its renowned product line to Pakistani consumers.

As a trusted and globally recognized brand, Idemitsu has a rich history of over 112 years in oil development and its cutting-edge technology and commitment to excellence. Now, Pakistani consumers will have access to the superior performance and reliability of Idemitsu Brand Motor Oil.

Idemitsu Brand Motor Oil (IBMO) is specifically engineered to meet the demanding requirements of modern and conventional engines, offering optimal protection and performance in various driving conditions. It’s advanced formulation, and high-quality base oils ensure superior lubrication, fuel economy, eco-friendliness, reducing friction and enhancing engine durability.

The launch event of Idemitsu Brand Motor Oil (IBMO) in Lahore, Pakistan, reflects Idemitsu’s commitment to delivering premium lubricant solutions to customers worldwide. By introducing its new product lineups, Idemitsu for Gasoline (IFG) and Idemitsu for Dual Engines (IFD) for passenger cars, and Idemitsu Rider’s Gasoline (IRG) for motorcycles. Idemitsu aims to cater to the growing needs of Pakistani motorists, providing them with a trusted and reliable partner for their engine maintenance while also being considerate to the environment and society. Thus, it ensures that Pakistani consumers receive the best-in-class service that aligns with the high standards set by Idemitsu.

It is noteworthy that Idemitsu is already a leading Genuine Oil supplier in Pakistan, and now the only Japanese Energy Company based in Pakistan has officially launched its branded lubricants business in Pakistan.

On this launch occasion, the Senior Management of Idemitsu Kosan Co., Japan, was present and delighted that Pakistan and Japan’s relations had taken a step ahead.

Idemitsu Lube Pakistan President & CEO, Mr. Ryota Takizawa, said,

“We are delighted to introduce Idemitsu Brand Motor Oil (IBMO) to the Pakistani market. With our extensive experience and dedication to innovation, we are confident that Pakistani consumers will benefit greatly from the exceptional quality and advanced technology that Idemitsu products are known for. Idemitsu were already in Pakistan and successfully created a niche Genuine Oil market with our Original Equipment Manufacturer (OEM) partners and now coming up with the Idemitsu brand.