TikTok has seen a boom in new downloads and users during the COVID-19 pandemic. The app was downloaded 315 million times during Q1 2020, which is a new quarterly record. The report explains:“While TikTok was on the ascent before 2020, the app has hit new levels of popularity so far this year. Its record-breaking Q1 came during a global pandemic, leading in part to an increase in downloads, engagement, and revenue. The continuous rise of TikTok gives it an ever-bigger foundation to not only enjoy success for the short-term, but build for the long-term to keep competitors — both existing and emerging — at bay”.
According to Sensor Tower, TikTok generated $435.3 million in lifetime revenue from user spending on iOS, compared to $21.4 million in revenue on Android.
Google Play has accounted for the vast majority of TikTok downloads to date, racking up more than 1.5 billion installs, or 75.5 percent of the total. The App Store, meanwhile, has generated 495.2 million downloads, or 24.5 percent. From a geographic standpoint, China is the No. 1 source of revenue for TikTok, followed by the United States: “China is the clear leader for using spending in TikTok, generating $331 million, or 72.3% of total revenue. The U.S. ranked No. 2, with users spending $86.5 million, or 19%, while Great Britain ranked No. 3, accumulating $9 million in revenue, or 2%.”
As per the report by Sensor Tower. India has been the biggest driver of TikTok installs, generating 611 million lifetime downloads to date, or 30.3 percent of the total. China is the No. 2 country for installs, accumulating 196.6 million to date, or 9.7 percent of all downloads, for its version of the app, known as Douyin.