This year 11.11 is both different and unique at the same time as Daraz will bring shopping and entertainment experience all in a single app. Thus the importance of the event has increased at the highest as it reaches out past discounts given to customers. This year Daraz also expects to uplift the economic activities which are completely disturbed due to the ongoing COVID crisis.
The online platform looks forward to breaking every previous record with online traffic of over 2.5 million customers on the 11thof November alone and is expected to set up a new sales baseline for the next year.
In Karachi, on October, 31stDaraz called upon a press conference to commemorate the 11.11 sale. Various leading partners from various industries including FMCGs, Electronics, Smartphones, Fashion, Banks, and Logistics attended the event.
In a media statement, the Managing Director at Daraz Pakistan Ehsan Saya said, “This year’s Gyara Gyara is happening amidst a global pandemic. Our goal this year has been to ensure our customers have access to various services on Daraz and have the best online purchase experience they have ever had! This year we are bringing the leading players of the industry to offer the best deals and customer experience”
With top-notch brands including P&G, Unilever, Nestle, Haier, TCL, OnePlus, and Xiaomi cosponsoring the event this year it is clear that this sale event will bash all the records. The cosponsor’s products will be available on DarazMall with over 450 local and international brands. Daraz through this mega event is allowing boosting up their businesses with the increased demand for every product. Amid the lockdown, most of the Pakistanis switched to online shopping, and the basket size of Daraz was increased by 71% in April alone.
Millions of dollars are being invested in Daraz11.11 by brands who partnering in the mega sale. It is a completely win-win situation for all the businesses affected due to the ongoing pandemic and for the costumers as they will get the most pocket-friendly rates on over 15 million products. The payment partners include HBL, Easypaisa, and Standard Chartered which will assist all the discounts. Due to their help above Rs. 50 crore discount will be offered on all of the products.
To deliver the order as soon as possible Daraz has partnered with the country’s top logistics brands.Firstly, the platform’s very own e-logistics service, DEX, will allow for this to happen due to the automated systems and cutting-edge technology it employs. Next, there are 8 other logistic partners to contribute to the seamless delivery standards that Daraz has set and minimize lead times for the expected inflow of millions of orders during the sale. These partners include TCS, LCS, Rider, and more.
Be ready for the world’s biggest sale of the year which is just around the corner. Gear up and shop as much as you can!