Femprow is a social enterprise to help advance women’s professional growth and economic empowerment through offline and online entrepreneurship education, capacity building, business and community support. Femprow also works with strategic partners to provide visibility and access-to- market to women-owned businesses. The organization has been supported by Facebook Community Leadership Program and is a #SheMeansBusiness implementation partner for Facebook in Pakistan.
Daraz announced the launch of Ibtida in March on women’s day with the mission to empower local female entrepreneur through its platform. Since then, 2000+ female sellers have registered for the program who will be enabled to establish online shopping stores. The initiative came with benefits for female sellers as they will have access to Daraz University which is a customized learning center to help sellers belonging to different cohorts improve their performance.
Nadia Patel Gangjee, Founder & CEO, Femprow, at the signing said, “Despite women comprising 50% of our population, Pakistan has one of the lowest rates of women entrepreneurs in the world – only eight percent of micro, small and medium enterprises (MSMEs) are owned by women and there are large gaps in women’s access to finance. Femprow has been focused on advancing women’s economic participation through business education and enterprise creation, growth and support. We are very excited about the partnership, which will help women scale up their businesses through increased reach and sales on Daraz’s platform.”
Pakistan’s eCommerce market size in the first quarter of the fiscal year 2021 witnessed a growth of over 35 percent which shows the consumer adaptability towards online businesses. Most stores gain sales from their mobile web store/eCommerce platforms. This shows the immense potential in domestic buyers and sellers which can improve and grow.
Ammar Hassan, CMO, Daraz, at the signing said, “More than 50% population of Pakistan comprise of Women. Most of them are not contributing in the GDP of Pakistan. Daraz aims to boost the spirit of entrepreneurship amongst the women of Pakistan by showing them a way to sell online. I am really excited with this partnership and I hope we can scale these efforts to bring sizable impact.”
Daraz has a seller community of more than 90,000 on the online platform. These initiatives bring unique and diverse product range for the customers.