PEMRA Banned Mehwish Hayat’s Biscuit Ad

PEMRA Banned Mehwish Hayat’s Biscuit Ad

Renowned Pakistani actress Mehwish Hayat was recently seen dancing in a biscuit television commercial (TVC), on which Pakistan Tehreek-e-Insaf (PTI) minister of state for parliamentary affairs, Ali Muhammad Khan and senior journalist Ansar Abbasi lost their cool and criticised the actress with their tweets.



Here is the ad on which PTI minister Ali Muhammad Khan along with senior journalist Ansar Abbasi shared their view:


Now, here is what Ansar Abbasi tweeted:

Abbasi said,

“Indecent Dance will now run on TV channels to sell biscuits. Is there any institution by the name PEMRA around here? Will the Prime Minister Imran Khan will take any action on this matter? Wasn’t Pakistan built in the name of Islam?”

After this tweet, many other twitter users also stood up in his favor and made the hashtag “پیمرا_فحاشی_ختم_کرو#” go viral on Twitter to stop vulgarity on Pakistani TV.

On the other hand, Ali Muhammad Khan also jumped in to the matter and added fuel to the flames by accusing PM Imran Khan to be “anti-Islamic” in his tweet.

Muhammad Khan said, “PM Imran Khan is against the vulgar content which is currently running on our Televisions and such content is against our ‘Culture’ and our youth is being affected by such indecent media content.”

He also said that “There is no place for such vulgar content and media in our Islamic state which was actually based on Kalima Tayyaba.”

However, Federal Minister for Science & Technology Fawad Chaudhry did not let go Abbasi and Minister Muhammad Khan that easily, as he also replied to their tweets by saying:

“Why you and Ali are always digging out vulgarity? Try to do something productive,”

After receiving hundreds of complaints regarding this ad, Pakistan Electronic Media Regulatory Authority (PEMRA) has finally decided to ban Mehwish Hayat’s biscuit ad and sent an notice to TV channels, in which the watch dog advised to review the content of their ads properly by the In-House Monitoring Committee before telecasting.

pemra bans mehwish hayats bicuit ad