Dawlance believes that creating a strong relationship with the consumers is very important for ensuring sustainable growth, while simply producing quality appliances is a relatively easier part of its business. This was the first time that a consumer-electronics enterprise of Pakistan has come up with a nationwide campaign to highlight its exceptional ‘Customer Services’. This campaign was built around the company’s vision to set a long-term direction for the brand values, aimed at ensuring the consumers’ satisfaction.
The Chief Executive Officer of Dawlance – Umar Ahsan Khan stated that: “It is time for celebration at Dawlance, as we have won great honor at the prestigious Effie Awards, for our ‘Best Customer Services’. The corporate fraternity has thus recognized the diligence and excellence of every member in the Dawlance workforce. It is a tribute to our quality and innovation, which is backed by highly responsive Customer-Care.”
Umar Ahsan Khan also expressed his gratitude to “Effie Pakistan” and the insightful corporate leaders, who thoroughly evaluated the diverse marketing campaigns of different brands. “Dawlance team is committed to uphold these high standards of performance in future, to create more reliable products and satisfy consumers with its quality after sales service that will continue to exceed the consumer’s expectations.” He added.
Effie Pakistan is an integral part of Effie Worldwide Inc., which has a mission to inspire and promote global best-practices in businesses and celebrate the achievements of the best marketing practitioners and communication professionals. Since 1968, the credibility of this forum has elevated the ‘Effie Awards’ as the most coveted title for the most successful companies in the world. This was the first-ever virtual ceremony orchestrated by Effie Pakistan.
In Pakistan, this not-for-profit initiative has collaborated with the Pakistan Advertisers Society to broaden the scope, by engaging the country’s vibrant communications industry and to highlight the most promising ideas in business and marketing. This grand annual event also facilitates constructive dialogue between all major brands and stakeholders, to achieve collective goals and enrich the economy.