The CEO and founder, Faraan Ahmed Irfan revealed that since the lockdown, Saarey Music app has observed a double-digit growth within the amount of active users. The app is meant with the aim of reviving the culture and heritage of Pakistan through promoting its most cherished classical music industry. The soothing music readily available on Saarey Music has clearly made the lockdown a touch easier for several . The harmonious melodies by the music legends like Nusrat Fateh Ali Khan, Roshan Ara Begum, Ustad Shaukat Hussain touches the heart and soul of the listener.
The App is receiving quite positive response from the users. The CEO Faraan revealed some interesting stats with us; 62% of the listeners fall between the ages of 25-44. The young generation of Pakistan is appreciating and loving the classical genre, consistent with Faraan. He further stated, “Monthly Active Users for Saarey Music increased 130.2% since the lockdown and users are flocking to the rare, calm, serene and soothing music by the Ustads. Users love the meaningful experience that they get from the app.”
Saarey Music offers a seven day free trial to the new users. There are three sorts of subscription plans available for the convenience of the listeners; a monthly plan, half-yearly plan and a yearly plan. The payments are often done through Credit/Debit cards, Google Play and iTunes, also as cash payment on the user’s doorstep.