Highlighting this very message, Unilever came out with “The National Anthem As Sung Through Face Masks”, which features Shehzad Roy.
The aim of the video is to show people that though due to economic crisis the lock down has been lifted, the pandemic still lingers on and we have to be careful as Shehzad Roy performs with his mask on, highlighting the significant importance of prioritizing safety during these critical days.
The video ends with a clear message, “Pak Sur zameen ho gi Corona se pak, jub saraay Pakistani pehnain ge mask.”
This highlights the strong message that Pakistan needs to prepare for the much dangerous second wave that has been predicted by experts.
Amir Paracha, Chairman, and CEO, Unilever Pakistan, commented: “Unilever Pakistan is committed to its efforts to protect the lives and livelihoods of Pakistanis during this challenging time. With this stirring rendition of the national anthem, we aim to reinforce the importance of continued attention to safe behaviors and inspire Pakistanis to better protect themselves.”
“This performance reminds us it is our collective responsibility and duty to the nation to protect ourselves, each other, and our homeland from the threat of this pandemic. The simple acts of wearing a mask; ensuring hand hygiene and maintaining the required physical distancing can help save lives and we hope that this message inspires us all to do so,” he added.
The video was directed by Zeeshan Parwez and created by Ali Rez and the team at BBDO.