TikTok is rapidly becoming one of the most popular social media platforms for earning and making money and is challenging Instagram’s status as the preferred social media platform for the younger generation.
In this post, we’ll explore:
- The best times to post on TikTok
- The TikTok Creator Fund
- How to find a niche audience
- How to secure sponsorships
Despite some negative press and many misconceptions, TikTok is a platform that offers numerous niches and plenty of opportunities to create content, grow your following, and earn some extra income.
Contrary to popular belief, you don’t have to be a young dancer to succeed on TikTok. Although top influencers on the platform may fit into that category, there are several other successful niches on TikTok that cater to a broad audience.
Whether you want to establish a personal brand or promote your business, TikTok is an ideal platform to earn money on. This guide will cover some tactics that you can employ to start making money on TikTok.
TikTok Creator Fund
Like platforms such as YouTube, TikTok has launched a program that enables creators to monetize their content. In July 2020, TikTok pledged to pay $200 million to eligible creators through the new TikTok Creator Fund. Following the launch of the program, TikTok agreed to raise the amount to $1 billion to be paid to their creators over three years.
To qualify for the Creator Fund, users must fulfill the following requirements:
- Must be 18 years or older
- Must reside in the USA, UK, Germany, Italy, France, or Spain
- Minimum of 10,000 legitimate followers
- Minimum of 100,000 views in the past 30 days
- Must upgrade to a TikTok Creator or Pro account
- Account and content must comply with all TikTok Community Guidelines/Terms and Conditions
Although it may seem challenging for new content creators initially, the TikTok monetization thresholds are comparatively lower than other platforms such as YouTube, making it more accessible for Pakistani creators. However, due to the ease of entry, the TikTok Creator Fund is reportedly highly competitive. Many creators hope that TikTok will pledge more to the fund in the future, although the platform has already increased the amount in the past.
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TikTok pays its Creator Fund members based on their RPM (Revenue Per Mille), which is the amount paid per one-thousand views. The TikTok RPM in Pakistan is reportedly 2-4 cents per one-thousand views, which is relatively low compared to other platforms with similar monetization structures, as TikTok’s content is short-form. Nonetheless, this rate can be increased by various factors.
Although TikTok does not specify the exact factors that influence RPM, some independent research and TikTok employees suggest that the following factors influence it:
- Video Engagement Rates: The number of comments, likes, saves, and shares on your videos. High engagement rates can increase your RPM.
- Video Views: The number of views your videos get. More views keep users on the TikTok platform for longer periods of time, which can increase your RPM.
- Location of Viewers: TikTok favors views from users in the US, as they tend to click more ads and spend more money in comparison to other countries.
- Niche: The engagement and conversion rates of your niche can determine whether your views and engagements are high-quality, which influences your RPM.
STRATEGIES TO BOOST YOUR SOCIAL MEDIA PRESENCE IN PAKISTAN
- Improve your photo quality, visually striking content, in Pakistani market this phenomenon tends to receive more likes and shares.
- Make sure your photos are high-quality and visually appealing.
- Create more video content Creating simple and short videos can help draw in viewers and increase engagement on your social media pages.
- Write compelling captions Craft meaningful captions that encourage interactions with your audience. This will help boost engagement on your posts.
- Post consistently Posting fresh content regularly is key to building a strong social media presence in Pakistan.
- Aim to post on a regular basis to keep your audience engaged.
- Use relevant hashtags Use a combination of branded, product, and community hashtags in your posts to make them more searchable and increase visibility.
- Post during peak hours Timing is crucial in Pakistan. Post your content during peak hours when your audience is most active on social media to improve your rankings.
Chose Your Niche on TikTok
Selecting a niche audience and community is a crucial and fundamental aspect of earning money on TikTok. If you want to be successful, avoid being a jack-of-all-trades and master of none.
Selecting the right niche will enable you to grow your audience in the long term as you build a following of supporters who are interested in your content and want to keep coming back for more. With over 20 million users on TikTok in Pakistan, there is bound to be a niche that will work well for you.
While TikTok is widely known for being a platform where young and attractive influencers dance and lip-sync to the latest hits, many other successful niches are thriving on TikTok in Pakistan, including:
- Comedy: The comedy niche is thriving on TikTok in Pakistan, making it an excellent niche for anyone who wants to share their sense of humor through comedy sketches, jokes, or comedic commentary.
- Fashion: The fashion niche is perfect for those who love to showcase their outfit of the day, provide styling tips, or show their followers how to dress well on a budget.
- Beauty: Share your love of makeup, beauty, and self-care through makeup tutorials, product reviews, or helpful self-care tips. Whether you want to create dramatic makeup looks that will turn heads or cater your content to everyday makeup users, this is a booming niche on TikTok for both men and women.
- Cooking and Baking: Pakistani’s love for food is well known, and cooking and baking content is increasingly popular on TikTok. Share your favorite dinner recipes, show off your delicious meals, or provide some helpful kitchen tips.
- Fitness: Pakistan has a growing fitness community, making this niche perfect for creating content about diet and exercise that other fitness lovers can enjoy or benefit from. Share your workouts, give helpful diet and exercise tips, or show what you eat in a day to stay healthy.
- DIY, Arts, and Crafts: The DIY community in Pakistan loves to consume content and gather ideas for their next project. If you love to create things, this niche may be the perfect fit for you. Whether you are a parent who wants to share your children’s craft ideas with other parents, a DIY handyman, or an at-home artist, the DIY space has many different categories to accommodate all kinds of makers and creators.
- Education: Sharing educational content has become increasingly popular on TikTok in Pakistan. Whether it’s teaching English, sharing history lessons, or providing educational hacks, this niche can help you connect with a broad audience.
These are just a few niches on TikTok in Pakistan, but the platform has an audience for almost anything. When choosing your niche, consider what you are passionate about, and pick a niche that you enjoy. Your passion will attract the support of the community, make your TikTok journey enjoyable, and keep you motivated, positive, and focused.
TikTok Creator Marketplace
TikTok offers a way to connect creators and brands within the TikTok platform. Brands can search through profiles of influencers to find TikTok personalities to work with on campaigns. Unlike many other platforms, TikTok displays specific demographics of the creators’ audience, such as the age and location of their viewers.
The TikTok Creator Marketplace is only available to creators who have passed the 100 thousand follower threshold. In addition to having 100 thousand followers, you must be over the age of 18. Keep in mind that these are just the minimum requirements for consideration – the Creator Marketplace is still difficult to get accepted into. TikTok reviews your account, audience, engagement, and whether you are deemed to be advertiser-friendly, and then either accepts or denies your application.
While the Creator Marketplace can be a great tool for connecting and collaborating with brands, it is still
Selling Print On Demand (POD) Merchandise:
Selling print-on-demand (POD) merchandise is a great way to make money outside of TikTok. This allows you to sell a wide range of products to your audience without actually owning any inventory. Simply create your designs and let the POD company handle the manufacturing process and shipping.
To start your POD merchandise store, you will need to create a set of designs that will resonate with your audience. If you are not artistic, you can hire a digital artist to create your designs. Once you have your designs, you can create your storefront on popular websites like Shopify, or you can create your own website.
To sell your products, you can use a POD service like Pritful, Printify, or SPOD. These services will integrate into your website and allow you to sell a wide range of products. When adding products to your store, make sure to have catchy titles, high-quality product images, and detailed product descriptions.
Once someone orders a product, the order will be sent to your POD service to create the item and send it to your buyer. Many POD services will allow you to include your own branding on the packaging, order receipt, and return address label. This is a great way to earn passive income from your TikTok followers.
If you want to learn more about Print-on-Demand services, check out “How to Start Your Clothing Line using Print-on-Demand Merchandise.”
Expanding Your Reach To Other Platforms:
Expanding your reach to other platforms can increase your income streams and diversify your revenue. Although your audience may enjoy watching you on TikTok, there are other platforms that you can use to boost your revenue from your TikTok audience. Here are some platforms that you can consider:
- Patreon: On this platform, you can offer exclusive content, private livestreams, and discussions to supporters who pay a monthly fee. You can set the pricing and tiers, and supporters can choose which tier they want to pay for.
- Cameo: This platform connects creators with their audience through customized video shoutouts. You can set your price and your audience can buy video messages and shoutouts for themselves or send them as gifts.
- Twitch: If your audience is interested in engaging with you, hosting livestreams on Twitch can be a great option. Viewers can donate or subscribe to your channel for $5 per month, and you receive $2.50 per subscription. This can add up to a steady income if your channel has a large number of subscribers.
- Discord: Discord is an excellent place to create your own private community where your fans can interact with each other. Supporters can use your channels to chat with each other, give input to you, share videos/photos, and participate in voice channels. You can also create paid “roles” for your Discord server, where members pay to have certain privileges. This can add an additional income stream and create a sense of exclusivity for your supporters.
By branching out to these platforms, you can diversify your income and increase your revenue streams beyond TikTok.
Optimize Link in Bio:
In order to make money on TikTok in Pakistan, it is important to optimize your “link in bio” by creating a landing page that allows users to view and click on all of your links. One great platform for this is Koji, which also allows for add-on apps that can increase your income through things like collecting donations, selling digital downloads, and offering premium content.
Another way to earn money on TikTok is through affiliate marketing. This involves advertising products and getting a cut from sales related to your referral. Amazon Affiliates is a popular program for this, and by creating unique trackable links to Amazon products, you can earn a percentage of the sale even if the purchase is unrelated to your initial product link. It is important to not overdo it with affiliate links in your bio or videos, and instead incorporate them organically.
Finally, it is important to diversify your income by using multiple strategies. With TikTok still being a relatively new platform in terms of monetization, there is a lot of potential for growth in most niches. It is possible to make money on TikTok in Pakistan, as demonstrated by the success of creators like Anfernee McLemore, who have made a sizable side hustle from posting 15-second TikToks.