TECNO, a top tier smartphone brand has finally commenced its first round of campaign with its brand’s face, none other than, Pakistani media superstar, Mehwish Hayat. Tamgha-e- Imtiaz recipient has launched the #ExpectMoreSafe challenge on the most popular app, TikTok. Rhythmically, this campaign reiterates an important message of raising awareness among masses to combat Covid-19.
Until we have a vaccine for coronavirus, the only way to fight a battle against deadly coronavirus is by applying safety precautions and taking care of our hygiene on a daily basis. In challenge #ExpectMoreSafe, Mehwish Hayat with her dance explained necessary steps everyone must take during the outbreak to keep the novel virus at bay. The dance depicts the importance of washing hands, using face masks, sanitizers, and observe social distancing.
Interestingly, Mehwish Hayat furthered this challenge to the worldwide fan base of TECNO and TikTokers to perform an act or do a duet with her. In this way, the participants can get a chance to win amazing Camon 15. For more information visit, https://tiktok.com/@tecnomobilepakistan.
TECNO’s General Manager, Creek ma shared his thoughts on the inauguration of the campaign;
“TECNO is pleased to have talented Mehwish Hayat on board again. This innovative campaign bears the responsibility to deliver an important message to the masses. We are glad to contribute our share in Social Corporation and anticipated that Mehwish persona and TikTok platform will help us convey the message to a large range of audiences.”
TECNO has once again came forward and choose a unique way to collaborate with TikTok. Amid coronavirus emergency and worldwide lockdown, this campaign helps to educate the masses, and dancing on the tunes of a catchy song will help to get rid of boredom as well.
In this tough time, TECNO not only shows enthusiasm but also engaged people and by practically demonstrating work proved its credibility yet again.