Fashion is not only considered a piece of clothing, rather a self-expression by many who choose to flaunt it at all given times. Now that the pandemic has spread and dramatically changed our lives to where people are cooped up inside their houses with only getting out for groceries and medical supplies, fashion seems less important as survival takes the cake.
But a human is ever evolving and always in need of something new, so for many designers this situation has opened up a whole new market. Where big designers like Louise Vuitton, Prada and many more have turned their factories for creating surgical masks for front line workers, Maria B. is also a designer who had pledged to create 1000 masks daily and freely distribute them to anyone who needs them, but there still are many designers who are selling directly to the customers. These masks are mostly cotton masks that have been styled up to perk up your look.
In a recent photo shoot, Pakistani Superstar, Ayeza Khan, took the audiences by surprise when she jumped the bandwagon and chose to match her protective mask with her very elegant dress.
She posted the shoot on her Instagram and captioned: “All outfits require matching masks now please!!! #fashiontrends2020”
Ayeza can be seen wearing a stunning oxblood dress paired with organza dupatta by the famed designer Ansab Jahangir. The mask is also of the same colour and material as the dress and created by the same designer.
And with Ayeza Khan claiming to coordinating the dress with her protective mask, it can become the next big fashion trend as we all enter the festive seasons. Many celebrities have already dawned similar matching masks that have been glammed up with their dresses.
Previously big fashion houses like “Generation” in Pakistan also created masks that coordinated with dresses from their collection and were given for free to their first 500 orders on the launch of their much coveted sale in March.
A big and much followed celebrity like Ayeza Khan is surely to just ignite this fashion and inspire many to follow along.